The Mistake: Not Taking Advantage of Fashion To Engage Consumers

Style and design partnerships are one of the most powerful opportunities being leveraged by brands to market products to the people cutting edge trendsetters and influencers that strongly follow – and lead – today’s fashion styles.  King

Fashion partnerships brinfashiong about an increased image and an overall sense of development and hipness to the rand name. These partnerships are typically different enough to break through the clutter, gain consumer interest, attract press, and generate consumer excitement. In fact, fashion, like music, is globally one of the most popular categories in conditions of online consumer interest as it too transcends culture and breaks down limitations.

No longer are fashion events and content limited to fashion brands – today you see brands of all sorts leveraging fashion, ranging from title-owning Mercedes Fashion Week, Subway’s catwalk dress made out of wrappers, Mo? t & Chandon on the Gold Globes Red Carpet to Intel and HP’s multi-year long partnership with fashion-themed television set series Project Catwalk.

A way initiative has the ability to lift the manufacturer and provide the perception of appearing out-of-the box and cutting border to consumers. It is crucial to remember that there must be a rhyme or reason for the partnership. By simply looking essentially fundamentals of the brand’s objectives and messaging, a mutually beneficial campaign will cause success for both the brand and the partner when identifying the common surface in messaging.

For knowledgeable brands and marketers of all types, opportunities are available at a variety of payment levels (read: very affordable to quite hefty) to create noteworthy partnerships that will get noticed by both media and consumers, while also providing content to significantly drive cultural media conversations. Brands no more need to go to Paris to find success with fashion, and almost any brand can make a successful and sales-impacting organic and natural partnership through one of these four websites.

– Partnering With Style Events

Fashion event opportunities exist with mass occasions, including the “official” partnerships with Mercedes-Benz NY Fashion Week to smaller Fashion Week offshoots that are usually just as press worthy and impactful, including runway shows and celebrity gifting lounges. There are fashion several weeks saved in cities all over the world, the most crucial in the Circumstance. S. being New You are able to Fashion Week and Mis Angeles Fashion Week organised twice a year, in February and September. Included as well in the fashion event category are fashion designer showcases organised at locations year rounded or celebrity driven merit shows where the red carpet is often the highlight of the night time.

Vogue events provide immense traffic and engagement in cultural media. Based on data gathered by Social Curation and Analytics company Curalate, it was found that during New York Style Week 2013, there were 100, 000 related Tweets and Instagram shared by more than 33, 1000 unique users. On average, the top NYFW brand photographs made 37, 448 interactions per photo, almost all of which were product-driven. Advertising campaigns are exceedingly effective when they take put in place real-time, live at an event or location. Out of the 100K+ posts that drove the most engagement, 90% were taken on site at the NYFW.

As an example on this social success, Harman-Kardon a new NY Vogue Week partnership 3 day event to launch their fashion-friendly white headphones, established on their ‘beautiful sound’ platform. During and pursuing the event, the brand’s social media traffic increased by 970%, and they received over 19 , 000, 000 social media impressions and 370 million national press impressions.

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